Waiting for an Apple lawsuit….

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… or maybe a lawsuit by the makers of “iSnack Cyber Chips” or the “iSnack Energy Bar”.

Yes, Kraft really did choose to name their new Vegemite “iSnack 2.0.  The name was “invented” (and I use that term very loosely) by Dean Robbins, a 27 year old West Australian and graphic and web designer.

What were Kraft thinking…

So far, the responses I am seeing are overwhelmingly negative, and you can add me to the list of critics.

Published Sun, Sep 27 2009 14:19 by sandi
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