(RED) Help fight AIDS in Africa
I don't normally do this, but it's a worthy cause:
"Bono, co-founder of (RED); Bill Gates, founder and Chairman of Microsoft; and Michael Dell, founder and Chairman of Dell; together at the World Economic Forum announce that Dell and Microsoft are joining (RED) to help fight AIDS in Africa, with the introduction of a series of Dell (PRODUCT) RED personal computers powered by Windows Vista Ultimate (PRODUCT) RED."
"(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.
You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!"