Why pay for endorsements when you can get them for free?
This is such a con.
Robert's not too happy, saying "We’re such suckers for going along with this scheme". Now, Rob's always been a bit of a media whore (I say that in the nicest possible way - I really do like the guy and have known him for years), and he's done quite well out of his always-out-there-finger-in-every-social-networking-pie-anybody-can-be-on-my-friends-list online lifestyle, but now his propensity for adding all and sundry to his various online 'friend' lists, and his decision not to be guarded with regards to the online associations that he allows to be created, is biting him in the butt. General Motors has gotten a free endorsement for one of its products from one of the highest profile bloggers out there - and they got it for free.
It's just plain wrong.