Social-networking site Facebook has introduced a number of new policies and settings amid growing concerns over how it uses members' private information.
The website will allow users to completely opt out of the Facebook platform, which will block any and all third parties from viewing their data, chief executive Mark Zuckerberg said at a news conference on Wednesday at Facebook's Palo Alto, Calif., headquarters.
The option will be retroactive, he added, so users can continue to use the site but wipe any information that may have previously been shared with third parties.
Facebook will also simplify its privacy settings by allowing users to decide who sees their information all on one page.
"When people have control over what they share, they want to share more. When people share more, the world becomes more open and connected," Zuckerberg said. "Over the past few weeks, the No. 1 thing we've heard is that many users want a simpler way to control their information. Today we're starting to roll out changes that will make our controls simpler and easier."
The company said the new controls were the result of consultations held with U.S. Senator Charles Schumer and a number of privacy and consumer advocate groups,
Facebook currently has more than 400 million users around the world.
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