Last week, I was @ Medellín, helping Microsoft with an interesting initiative called "Microsoft Installation Festival". This initiative is based on the MSDN Academic Alliance program, wich allows students to access the MSDN software an price of 0 (except office wich costs about US$30). Many students don't know that, so, the most valuable effect of this initiative is precisely to make students to take advantage of those benefits and start using the technology more intensively.
We made the event in 4 universities including : CESDE (Technical institute), EAFIT, Universidad de Antioquia and Universidad Salazar&Herrera with the participation of 1100, 100, 600 and 120 students respectively divided in different sessions. So, I'm so glad to help this kind of events and activities. Hope MS continues with them.