Nuno Filipe Godinho : Cloud Computing Conference 2009

Cloud Computing Conference 2009 - Migration to the cloud, Strategies and tools – Taking immediately benefit from the cloud

NunoGodinho — Thu, 28 May 2009 16:48:36 GMT

John Thorburn from Citrix Iberia – System Engineer / Technical Director

Ingredients of the Cloud

Abstraction of Infrastructure
Service Oriented
Elasticity / Dynamism
Utility Model of resource consumption

Citrix C3 Focus on IaaS – Infrastructure-as-a-Service

Components of IaaS

Security
- NetScaler VPX
- Repeaters
- Access Gateway
Virtualization
- XenServer 5.5
Abstraction
- Essentials for XenServer
Foundations
- NetScaler MPX
- Branch Repeater
- Access Gateway

Xen Server 5.5

+- 6.000 customers
based on the Xen.org
100% compatible with Microsoft’s Hyper-V
100% free in the base version
100% free virtual infrastructure
- Essentials XenServer

Newly released

Distributed Virtual Switch for Xen Server

What works today?

C3 Labs in Amazon AWS
C3 Blueprints
Cloud Demo
iPhone Cloud Bust

http://community.citrix.com/c3labs

Also in the 2nd part of 2009 Xen Client will be release. http://www.citrix.com/projectindependence

Cloud Computing Conference 2009 - Why The Cloud is Perfect for SMB Companies: No Upfront Costs and No Risk

NunoGodinho — Thu, 28 May 2009 13:39:13 GMT

Robin Daniels – SalesForce.com

Cloud Delivers lower TCO

The Cloud Offers Fast Return on Investment

End Customer View: Just Plug in and Success

This is what we should try to achieve when making Cloud Solutions

Behind the Scenes

ISO 27001 Real-Time Security
- Application Security
  - ISO 27001
  - SSL Encryption
  - Identity Confirmation
  - SAS 70 type II, SysTrust certified
- Network Security
  - Fault tolerant, multi-tenant firewall
  - Intrusion Detection

Proven Reliability
- > 99,9%

“SalesForce.com’s constant availability and reliable uptiime have been critically important to us” Double-Click

Proven Real-Time Scalability
- Fast Deployment and Real-Time Scalability
- Proven by large companies like
  - Symantec => 25.800 Subscribers
  - Cisco => 20.000 Subscribers

Proven Real-Time Transparent System Status
- Live System Status
- Security Best Practices
- Historical Performance

Proven Real-Time Integration
- Leverage Your Existing Investments
  - FaceBook
  - Google
  - Amazon
  - Force.Com
  - Native Oracle & SAP Connectors

Proven Real-Time Data Exchange
- Setup any Connection
- Share any Process
- “Easy to share Data with Other Companies, and Avoid Costs of integrations”

Benefits

Rapid Implementations
Fast Business Results
Average
- Implements successfully in 1-2 weeks
- ROI in 2 to 5 months

SalesForce

95% Customer Satisfaction
77% Referral Rate

Conclusion

Fast ROI
- No Capital Expenditures, Use Now
Low Cost
- Subscription Model, Pay as You Go
Simplicity
- Focus on inovation
Ease of use
- Build and deploy apps instantly
Build Once
- Deploy Instantly, Globally

Cloud Computing Conference 2009 - User data protection and confidentiality - Legal perspective

NunoGodinho — Thu, 28 May 2009 11:48:43 GMT

Carla Pinheiro from Clarke, Modet & Co.

Clarke, Modet & Co is a Consultancy company in Intellectual Property management.

What’s the public main concern?

According to a report of the Pew Internet and American life Project:

What happens if the company is sold?
What about data switching from one company to another?

Is Cloud Computing a Trap?

For Richard Stallman from Free Software Development, Cloud Computing is evil and will make proprietary technologies to grab more customers and entrap them.

Cloud computing is a trap, warns GNU founder Technology

Stallman- Cloud computing is 'stupidity' Business Tech - CNET News

Stallman calls cloud computing stupid

Richard Stallman vs Cloud Computing

Legal Issues

Regulation?
- Cloud Service Delivering model is not entirely new nor is unregulated.
- There’s an extensive pre-existing framework of regulations which applies to IT, software and e-Commerce.
Global?
- Although cloud services appear to be global, it is still going to be subject to national regulations
Where and for how long?
- Various regulators will be interested too know where and for how long is going to be the location of customer data
- Privacy
Quality?
- in some cases, few legal assurances given by service-providers reflect that lower price and little support or maintenance.
- Some of those terms and conditions may not stand up to EU customers and contract law.
Protection of Privacy
- In certain jurisdictions, data which customers might believe to be secure could, in fact, be subject to disclosure thought. example: England and US
Reproduction Fate Sharing
- On customer’s bad behavior may affect the reputation of the cloud as a whole
Risk Mitigation
- Users of cloud services should insist on SLA terms
  - Privileged User access
    - Who has specialized access to data and about the hiring and management of such administrators
  - Regulatory Compliance
    - Make sure a vendor is willing to undergo external audits and/or security certifications
  - Data Location
    - ask provider if he will commit to storing and processing data in specific jurisdictions, and whether they will make a contractual commitment on the subject
  - Data Segregation
    - make sure that encryption is available at all stages
  - Recovery
    - find out what will happen to data in case of a disaster. Do they offer complete restoration and, if so, how long that would take

Conclusions

The cloud computing trend is likely to lkead to new business models and contract arrangements between IT providers and their customers

Don’t forget that a cloud on the ground is called fog… (trademark)

Cloud Computing Conference 2009 – How Cloud Computing Lets Businesses Focus on What Matters

NunoGodinho — Thu, 28 May 2009 11:22:42 GMT

Robin Daniels – SalesForce

The Cloud Computing Model

Multi-Tenant: No capital Expenditure
- One application shared by several customers, and that makes cost lower
Pay as you go: Low Operating Expenditure
Elastic: Scales with You
- This days it’s even more necessary because businesses are seasonal and so what we need is that the applications are the same way in Costs and also Scalability

The Real-Time Cloud

Force.com Cloud Infrastructure
- ISO 270001 Certified Security
- > 99,9 % Proven reliability
- Proven Real-Time Scalability
- < 300ms Real-time Query Optimizer
- Trust – Real-Time Transparent System Status
- Real-time Upgrades
- > 100M API calls/day
- Real-Time Sandbox Enhancements
Force.com Cloud Platform
- Real-time mobile Deployment
- Integrated Content library
- Real-Time Analysis
- Granular Security and Sharing
Force.com Applications
- CRM

Criteria of IT Project evaluation

Time to Value
- Cloud Computing is faster in two ways
  - Initial Project Rollout time (80% faster)
    - Design
    - Development
    - Testing
    - Training
    - Deployment
  - Application Agility increases in 72%
    - Change Requests
    - Upgrades
    - Additional users
    - New functionality
Capital Expenses
- On-Premise Development requires Significant Upfront costs
  - Hardware
  - Facilities
  - Storage
  - License Fees
  - Stack Integration
- Cloud doesn’t require upfront costs
Operational Costs
Technical Resources
- Two ways to save your developers time
  - Leverage the business to expand teams
    - Business users can create applications
    - Rapid prototyping
    - Better centralized governance
  - Make existing technical resources more productive
    - Provide more investigation and enhancements

Force.Com is Cloud Computing for the Enterprise

1.600+ Developers Sites
Force.Com sites will be made available later this month
Customers
- City Bank
- Electronic Arts
  - 14 applications in Force.com
- Starbucks
  - Starbucks Pledge 5

Cloud Computing Conference 2009 – Overview of the Windows Azure and the Azure Services Platform

NunoGodinho — Thu, 28 May 2009 10:19:22 GMT

Luis Martins, Architect Advisor from Microsoft Portugal

Buzz Words

Cloud Computing
Cloud Services
IaaS – Infrastructure as a Services
PaaS – Platform as a Service

Microsoft’s Strategy in this case is “Software + Services” that can be more prepared here http://www.davidchappell.com/blog/2008/06/what-is-software-services.html by David Chappell and in this whitepaper paper.

Why do we need the Cloud Computing?

Increase happiness by easing the IT problems

Sample:

Think about an Expense Reporting processing system in the Cloud

Challenges Building Applications

How can I handle peak loads?
How do I provide high availability?
What are the upfront investment capital needed?

Platform Choices

On-Premises Servers
Hosted Servers
Cloud Platform
- We need an OS for the cloud

What’s in the Cloud OS?

Creates a layer on top of the Cloud computing elements used
Increase the Utility Computing
- 24/7 availability
- High availability
- Peak Loads

Windows Azure

Utility Computing
Think of several computers with Virtual Machines inside of each one (This is called Fabric)
Applications
- Will be place across several machines in the fabric
Fabric controller is responsible for the management of the fabric and if some machine fails just calls another one
Defining your service
- What are the components(roles) ?
- How do they interact?
- At what scale?
- Basically:
  - LB
    - Load Balancer in order to have the availability being managed and balanced to all the available machines that support our application
  - Web Role
    - Application that will be on the cloud that will be made available
  - Worker Role
    - Asynchronous processing
Windows Azure is made to Scale out
Stateless compute + durable Storage = Scalable Application
Data Centers Microsoft
- 5 known data centers
  - 4 in the US
  - 1 in Ireland
  - more to come, after the regulatory and legal problems that exist now with Cloud Computing have been solved
- Something like 20.000 machines in there
- All our data are placed on 3 different fault domains that will make almost impossible to lose data
- What’s being used with this structure
  - Live ID
  - Live Messenger
  - Live Search
  - Live Meeting (in the next version)
Storage
- Window Azure Storage
  - Durable Storage
    - Blob
      - Data Blocks like a file
    - Table
      - Not relational databases
    - Queue
      - Used to create asynchronous processing
  - REST API available

Promises of Azure

Microsoft runs your application
Don’t think about management costs
Grow the server as we need

Azure Vision

Windows Azure
SQL Services
- Services
  - Data Services
  - Data Sync
- Familiar SQL Server relational Database model
- Support for existing APIs and tools
.NET Services
- Services
  - Service Bus
  - Access Control
  - Workflow Services
Live Services
- Services
  - Directory
  - Identity
  - Storage
  - Communications & Presence
  - Search & Geospatial
- Live Mesh is the center of this Live Services vision
SharePoint Services
Dynamics CRM Services

Azure Services Platform Roadmap

Fall 2008
- First CTP – Developer CTP for Services SDKs and Tools
Spring 2009
- Updated CTPS
  - Enabled Full trust & Fast CGI
  - Geo-localization
Summer 2009
- Making the business model available
Winter 2009
- RTM version

How can we start?

Download SDKs and Tools
Get Invitation code
Review the hands-on labs and videos

http://www.azure.com

Cloud Computing Conference 2009 – Cloud – Revolution or a Natural Evolution

NunoGodinho — Thu, 28 May 2009 09:20:31 GMT

Professor Pedro Veiga from FCCN

FCCN is shifting from Computing to Network computing like Grid Computing and Cloud Computing also
- Something like 100 servers and each with 8 to 10 cores each
- This will be announced to be available for another institutions
Challenges
- Carbon footprint
- Deal with an heterogeneous world
  - Oss
  - Grid Computing
  - Cloud Computing
  - and other paradigms
- Security
  - Very important when thinking about the cloud