FTC - Proposed Privacy Plan includes opt out for Browser Tracking
The FTC's proposed Privacy Plan for 2011 includes a privacy option to eliminate website history tracking within browsers. There are some provisions in the latest editions of Internet Explorer (InPrivate), Chrome (Incognito), Firefox (Private mode), and other browsers. However, this new standard approach could be easier to use than current techniques.
FTC Privacy Plan Includes 'Do Not Track' Browser Option
QUOTE: The Federal Trade Commission on Wednesday unveiled an online privacy proposal that includes a "do not track" suggestion for browsers that would prevent them from collecting a Web user's online history. The "do not track" option would be similar to the agency's "do not call" list. Just like a consumer can choose not to receive calls from telemarketers, they could choose not to be tracked on the Web. As a result, their Web-surfing history would not be sent to third-party sites and their activity would not be used to serve up targeted advertisements, among other things. At this point, the proposal is just a suggestion. The FTC is asking stakeholders to comment on this and other facets of the plan by January, and the agency will release a final proposal sometime next year.