Fake AV Product closely ressembles Microsoft Security Essentials

A new rouge security product designed to scam users for money is circulating with a user interface that is designed to look like MSE. 

Beware Fake Security Essentials
http://blogs.pcmag.com/securitywatch/2010/02/beware_fake_security_essential.php
http://blogs.technet.com/mmpc/archive/2010/02/24/if-it-calls-itself-security-essentials-2010-then-it-s-possibly-fake-innit.aspx

QUOTE: I've always wondered why more rogue antivirus products don't just clone the UIs of legitimate ones and claim to be them. One has taken a small step in that direction: "Security essentials 2010," identified by the Microsoft Malware Protection Center, doesn't actually use the name "Microsoft," but merely tries to trade on the name of the free Microsoft product.

Please only obtain MSE from here:
http://www.microsoft.com/Security_Essentials/