AntiVirus Pro 2010 - New Rogue uses McAfee AV icon to trick users
This new fake security offering is designed to trick users into purchasing it (usually $39). These infections are difficult to clean as constant pop-ups may occur. Always avoid these fake offerings and use a good standalone remover to clean them, rather than paying someone - as the money will never be refunded.
http://www.avertlabs.com/research/blog/index.php/2009/09/16/fakealert-malware-disguises-as-mcafee-product/
QUOTE: It is easy for less- computer-savvy users to trust that a program is legitimate based on visible features of a file, such as its icon or file properties. Its a nice facade for malware to slip through. We recently came across a FakeAlert threat that attempts to disguise itself as a McAfee product using a spoofed McAfee icon. Perhaps FakeAlert malware authors are taking notice of McAfee as one of the world’s most trusted security companies.
Call it social engineering or just another sneaky attempt to get by. The bottom line is, looks are deceptive so don’t trust everything you see whether its a resource icon or company information in the file properties. This FakeAlert malware that brands itself as “AntiVirus Pro 2010” is all but a spin off of FakeAlert-XPSecCenter (aka WinreAnimator amongst its many re-branded names).