The Donald

I was stuck in an airport the other day waiting for my plane when <shock horror> I realised I didn't have a techo-book to read on the flight. I'd finished the last one I had with me.

So I went and bought a book from the newsstand. Given my family's fascination with “The Apprentice”, it was obvious which book I had to read. Yes, “The Donald”'s book. No mucking around here with book titles like “How to be a great guy” or “How to improve your wealth or heath or sex life or ...”. The Donald's book is called “HOW TO GET RICH” in huge letters on the front, along with the obligatory picture of “The Donald” and his infamous hair.

I was proud of myself. I did persist with it (ISBN 0-563-52218-6) until the end. It's basically about 160 pages of fairly random thoughts on what he thinks matters in business, a bunch of pages on how he spends a typical week and finally another bunch of pages on The Apprentice and the people who took part in it. He displays all the great capitalistic trends telling his readers “It's not personal, it's business” and emploring them to hold grudges when someone does the wrong thing, etc. It's also full of “what a great guy I am” and “look what I can show off” pages.

After having read it all, I really wonder if Bill won or lost by being the last one standing...