Target Lawsuit and what Accessibility standards could mean to you
Web Standards Project member Matt May had this to say about the recent Target lawsuit, which saw Target paying 6 million in an interest-bearing account to be paid to members of the California class who submit valid claims
"The question that’s on our minds today–whether ADA applies or not–ultimately doesn’t make much difference. In fact, it’s a major distraction from the heart of the matter. People of all kinds want to participate in all the activities the web has to offer. And many disability advocacy groups are reaching out to site admins to raise awareness of the barriers they face. The best thing you can do is to prepare yourself and your site with a little education and some fine tuning. When you’re in a lawyer’s office talking about the ADA, or any other accessibility statute, chances are you’ve already missed out on the most important part of the conversation. And that’s going to cost you, whether you win or lose"
So what does this mean to your site?
It means you should implement changes now, not only will it bring your website up to standards, your SEO will improve which means your sales and visitors will improve, all else being equal.
There is not a better time to clean your code and provide yourself with more time by using better maintenance methods which go hand in hand with cleaner code. The folks on xweb think so to, they would love to know what accessbility tools you want to see in Expression web.
It is not too late to take part in our Migrating from FrontPage to Expression Web Class whereby you will not only have the hand holding of two Microsoft MVPs, but also be in with a chance to win Expression Web Tips ebooks. The ebook comes with the class and will be available a week after the start of class, it contains much more material and you have a choice of six free templates too.
Register now at: http://starttoweb.com/classes/fp-ew.php For half price at $79.95 $39.50
What are you waiting for? Indulge yourself and treat your website. The best time to work on a ever growing site is always RIGHT NOW.