Wed, Sep 19 2007 6:44 Don

MySpace Launches Targeted Ad Program

The Web site started the first phase of its "interest targeting" experiment in July, culling likes and dislikes from its users' pages to sell ads in 10 broad categories such as finance, autos, fashion and music.

MySpace advertisers can now get much more than the basic demographic data contained in site registration forms, Peter Levinsohn, who heads Fox Interactive Media, told an investor conference.

The site has more than 3 million users in each category and can place ads based on responses to questions about users' likes and dislikes, favorite movies and music. Data is even extracted from blog entries, where users write at length about their lives.

Targeting ads well can be lucrative for MySpace and its corporate parent, but it can also backfire if users believe their personal expressions are being misused. 

http://www.physorg.com/news109399530.html 

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