The price paid for a high ranking Google's search list, can be counterproductive, because the often-deceptive methods to generate hits don't reflect real Web site content, according to a speaker at this week's Search Engine Meeting in Boston.
"You can try to trick Web sites by embedding tag spam," said Steve Arnold, a speaker at the meeting. "It can work when the robot comes to the page, but it's misleading. Why not just put the content up and let the content speak for itself?"
TechWeb