Fri, Apr 28 2006 5:56
Cleaning up a bad e-mail reputation
About a year ago, Publishers Clearing House set out to make sure its e-mail reputation was squeaky-clean.
The company, known for its sweepstakes and magazine subscription promos, stepped up its efforts to be a good e-mail citizen, and to make sure it didn't send out unwanted messages.
It developed its own tools. It hired outside consultants. It signed up
two full-time employees to oversee all of its e-mail delivery.
Quite an investment of time and money--but worth it, if it meant the
company, which relies on mail to do business, avoided having its
messages junked by spam filters.
Filed under: News