Wed, Mar 22 2006 5:41 Don

Major advertisers outed for financing adware

Hoping to shame advertisers, the Center for Democracy and Technology released a report on Monday naming companies that apparently have bought space on adware affiliate networks.

The report identifies major companies whose ads have appeared on 180solutions adware affiliate network in hopes of convincing the companies to increase control over their advertising. Generally, firms do not know where their ads will appear, because advertising agencies are responsible for determining how to spend marketing dollars. For online advertising, such ad agencies buy space through ad networks that place ads among a variety of sites or might resell the contract to another ad network. In some cases, the contract ends up with an adware affiliate network.


Filed under: