Hoping to shame advertisers, the Center for Democracy and Technology
released a report on Monday naming companies that apparently have
bought space on adware affiliate networks.
The report identifies major companies
whose ads have appeared on 180solutions adware affiliate network in
hopes of convincing the companies to increase control over their
advertising. Generally, firms do not know where their ads will appear,
because advertising agencies are responsible for determining how to
spend marketing dollars. For online advertising, such ad agencies buy
space through ad networks that place ads among a variety of sites or
might resell the contract to another ad network. In some cases, the
contract ends up with an adware affiliate network.