Microsoft and Netflix Unveil Partnership to Instantly Stream Movies and TV Episodes to the TV via Xbox LIVE
Exclusive agreement creates game-changing home entertainment
experience; more than 10,000 movies and TV episodes will be available to watch
instantly at no additional cost to paying subscribers.
LOS ANGELES — July 14, 2008 — An exciting new home
theater experience is coming to living rooms this holiday season. At the E3
Media and Business Summit, Microsoft Corp. (Nasdaq “MSFT”) and Netflix, Inc.
(Nasdaq: NFLX), the world’s largest online movie rental service, today unveiled
an exclusive partnership to offer consumers the ability to instantly stream
movies and TV episodes from Netflix to the television via the Xbox 360 video
game and entertainment system. Xbox 360 will be the only game system that lets
users instantly watch movies and TV episodes streamed from Netflix. This movie
watching innovation will be available to Xbox LIVE Gold members who are also
Netflix subscribers and will let those users enjoy streaming movies from
Netflix on Xbox LIVE at no additional cost.
A growing library of more than 10,000 movies and TV episodes
will be available from Netflix when it launches on Xbox LIVE in late fall, with
more choices added over time. Through this agreement, along with the existing
Xbox LIVE Marketplace Video Store, Xbox 360 will be home to more movies and TV
shows on demand than any other device connected to the TV. Xbox LIVE quickly
and easily connects consumers and their friends to the entertainment they want
— with no PC required for viewing.
Netflix on Xbox 360 is an important component of the new
Xbox experience, a new generation of games and entertainment experiences that
will be available on Xbox 360 consoles this fall. The new Xbox experience, also
announced today at the E3 Media and Business Summit, represents the first time
in history that a mass-market consumer electronics device has been re-invented
through free software, giving people more fun and intuitive ways to interact,
play and enjoy entertainment content.
“Watching movies at home will never be the same. Netflix on
Xbox 360 is an entertainment first, and we are bringing friends together with
the best in entertainment content like no other device in the living room,”
said John Schappert, corporate vice president of Interactive Entertainment
LIVE, Software and Services Business at Microsoft. “We are creating a
completely new social entertainment experience, and Xbox 360 will be the only
video game system where you can access your library of instantly streamable
movies from Netflix and turn any room into a virtual movie theater.”
From the Netflix Web site, members simply add movies and TV
episodes to their individual instant Queues. Those choices will be
automatically displayed on the TV screen via Xbox 360 and available to watch
instantly. Once selected, movies will begin playing in as little as 30 seconds.
In addition to instantly streaming movies to the TV, Xbox LIVE Gold members can
fast-forward, pause and rewind, all using either their Xbox 360 Controller or
Media Remote. In all, the user interface creates a highly personalized
experience that puts viewers in control.
“Netflix and Xbox 360 are a perfect combination, the leading
online movie rental service and the leading games and entertainment system
joining forces to create an all-in-one entertainment experience with content
for everyone,” said Reed Hastings, chairman and CEO of Netflix. “For Netflix,
it represents an important step forward in making instantly streaming movies on
the TV more broadly available to our members.”
The library of movies and TV episodes that will be available
for instant streaming from Netflix via Xbox 360 includes scores of Academy
Award winners and nominees, episodes from a number of popular, currently
running and classic TV shows, and 24 of the movies rated by the American Film
Institute as the greatest ever.
Today, Xbox LIVE members can also download movies and
purchase TV shows from the industry-leading Xbox LIVE Marketplace Video Store,
currently packed with content from more than 45 networks and studios. The Xbox
LIVE Marketplace Video Store offers more than twice the high-definition content
than the nearest cable provider and more than 6,000 hours of TV shows and