Xbox 360 First Gaming System to Reach 10 Million in U.S. Console Sales This Generation
Xbox LIVE tops 12 million members globally as Xbox 360 console sales hit
more than 19 million worldwide.
REDMOND, Wash. — May 14, 2008 — Microsoft Corp. today announced that
the Xbox 360 video game and entertainment system has sold over 10 million units
in the U.S., making it the first current-generation gaming console to break the
10 million mark in the U.S. The U.S. install base contributes to global sales
of over 19 million, more than any other current-generation console.
“This year will be the largest in the history of the video game industry, with
Xbox 360 leading the charge in the U.S. and abroad,” said Don Mattrick,
senior vice president of the Interactive Entertainment Business in the
Entertainment and Devices Division at Microsoft. “History has shown us that the
first company to reach 10 million in console sales wins the generation battle.
We are uniquely positioned to set a new benchmark for the industry.”
This announcement comes on the heels of one of the biggest entertainment
launches in history, “Grand Theft Auto IV,” on April 29, 2008. Gamers eager to
experience “Grand Theft Auto IV” online helped boost Xbox LIVE global
membership to over 12 million this month. Fueled by an unparalleled combination
of access to friends and family, the best online gaming features, and the best
entertainment content, the Xbox LIVE service has doubled in membership in only
one year’s time.
“Reaching an installed base of 10 million consoles in the U.S. is a
significant achievement and an essential milestone on the road to market
leadership,” said Billy Pidgeon, research manager at IDC. “Perhaps more
important is the Xbox 360 worldwide online base — 12 million Xbox LIVE gamers
is the largest community in the connected console games sector, which
represents the greatest growth opportunity in the console market and where
Microsoft has been the leader for two generations.”
Xbox 360 leads with the industry’s highest software attach rate, more than
any other console this generation, and is home to the best-selling games. With
the launch of “Grand Theft Auto IV” in April, Xbox 360 is now the home to more
than 16 platinum titles that have sold through 1 million units or more,
including hits such as “Halo 3,” “Madden NFL 07” and “Madden NFL 08,” “Gears of
War,” “Guitar Hero II” and “Guitar Hero III: Legends of Rock,” and “Call of
Duty® 2,” Call of Duty 3” and “Call of Duty 4: Modern Warfare,”
giving Xbox 360 two times more platinum-selling titles than the Wii and a 16:2
lead over the PlayStation 3 in game titles topping one million in sales. Games
not only sell better on the Xbox 360, they play better, too: Xbox 360 has 91
titles with a Metacritic review score of 80 or higher, compared with just 22
titles for Wii and 50 titles for PlayStation 3.
About Xbox 360
Xbox 360 is a superior video game and entertainment system delivering the
best games, unique entertainment features and a unified online gaming network
that revolve around gamers. Xbox 360 has a portfolio of nearly 400 games in 37
countries. More information can be found online at http://www.xbox.com/xbox360.