More on the Zune
Charlie
Owen says I’m going to love the Zune once I play one. He also notes that the “ZunePad is absolutely
brilliant.” Again I haven’t play with
one, but it is personally hard for me to think that the ZunePad is going to
knock of the Click Wheel out. Maybe I
can get Microsoft to send me a review unit at some point.
Ian Dixon
speaks for all the world that I always forget about (sorry guys, I’m working on
it) and asks when they might be available in the UK (along with Extenders,
Internet TV, decent TV signal support, etc).
On last thing about why I don’t see the Zune really denting
iPod sales. The iPod is 25% a great
digital audio player, and 75% a product of the Apple marketing machine. Like it or not, features are not the only
thing that puts products in peoples hands.
Microsoft has the price right with this one, but can they get the
marketing right? I have major doubts,
and I don’t think I really need to outline them. Other than the Xbox, I have never seen
Microsoft mass market a consumer product correctly. I have seen one good
example of Zune marketing, but then again Microsoft didn’t take a clue from
Apple and keep it going. I really
believe that commercials are the way to go, and I have seen it time and time
again sell iPods to people who have never had any type of digital audio player
before.