Microsoft at IBC2007 | VC-1 Encoder, New Partners, Mediaroom
First Microsoft VC-1
Encoder Tools Now Available From Leading Solution Providers
Today at IBC2007, Microsoft Corp. announced broad industry
support for the Microsoft® VC-1 Encoder software development kit
(SDK), a commercial offering first announced at the 2007 National Association
of Broadcasters conference in April. Leading companies in digital delivery
services and compression tools have taken advantage of the substantial quality
and performance improvements delivered through the new SDK and are building
next-generation offerings that efficiently produce pristine video imagery for a
variety of distribution and consumption scenarios. Additionally recognizing the
benefits of faster encoding and the value of delivering best-of-breed video
quality to their customers, leading content providers have adopted the new VC-1
Encoder technology through the use of new products and tools.
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Microsoft Announces New Partners, Customers and Programs at
IBC2007 to Further Its Digital Media Strategy
This week at IBC2007, Microsoft Corp. is announcing new
customers, partners and programs that further underscore the value Microsoft
provides to organizations in the media and entertainment industry. Through its
broad range of solutions, Microsoft enables media and entertainment companies
to create and manage nearly endless varieties of media and deliver stunning
entertainment experiences to their customers.
Microsoft is highlighting updates, including new customers
and partners, for two solutions launched in April at NAB2007: Microsoft®
Silverlight™ and Microsoft Interactive Media Manager (IMM). In addition,
Microsoft is detailing new customer and partner adoption of the Microsoft VC-1
Encoder software developer kit (SDK) and is announcing the Microsoft Mediaroom™
Interoperability and Qualification Lab (IQ Lab) for digital video encoders.
Microsoft is also outlining collaborative efforts with KT Corp. and SBSi, a
subsidiary of SBS Media Group, to create a digital content and syndication hub
for suppliers and distributors of content.
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Microsoft TV to Accelerate Microsoft Mediaroom Deployments
With New Interoperability and Qualification Lab
Today at IBC2007 Microsoft Corp. announced the Microsoft®
Mediaroom™ Interoperability and Qualification Lab (IQ Lab) for digital video
encoders. This program will help enable the ongoing interoperability and
compliance of encoders used in deployments of the award-winning Microsoft
Mediaroom multimedia and Internet Protocol Television (IPTV) software platform.
IQ Lab-compliant encoding vendors will become recommended Microsoft Mediaroom
ecosystem partners. As the Microsoft Mediaroom software platform continues to
gain momentum around the world, encoding partners will be able to capitalize on
this growth by enabling their solutions to seamlessly integrate with the
platform to deliver fast and smooth service provider deployments.
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