Step One to Lower CableCARD System Prices
What’s the sure fire way to lower the price of
The first step to hit those price
points that I have talked about might be for other companies to develop OCUR’s
of their own. Remember that ATI/AMD is
not the sole owner the CableCARD OCUR.
Anyone is welcome to build one; you just have to follow the documents on
CableLabs website. So, if NVIDIA or Hauppauge
would get the ball rolling on an OCUR under their branding then that might just
get a price war going between ATI/AMD and whoever else makes one.
Even if no one else develops an OCUR of their own (which I doubt), ATI/AMD
will get their prices down in the next year or so. The whole
CableLabs Certification bit is only for the manufactures of the OCUR, so as
time goes on they will gain back their certification losses and lower the price
The said retail price of a single OCUR is about $300, so you can see where this would drop the overall price of a system dramatically.