Microsoft's New Media Group
Microsoft had announced it had formed the new "Media/Entertainment & Technology Convergence Group," which Blair Westlake, former Universal Television & Networks Group chairman, will head. Reporters have asked why Microsoft would form the group and put in place someone with existing ties to the entertainment industry.
Microsoft is determined to make sure that Windows plays a necessary role in the creation, protection and consumption of digital content. The company's longstanding intellectual property policies and approach to theft--a.k.a. piracy--are assets when talking to content owners. In addition, Windows is the largest distribution platform on the planet, and that's a potential asset to anyone looking for new ways to distribute digital content.