Mon, Sep 12 2011 17:18
Your vendor game on
At the end of the month, SMBNation will be held in Vegas. Prior to that I want you to get your vendor game on.
Make sure you have Spam me now cards.
Yes you heard that right, I did say "spam me now" cards rather than business cards.
First up, put yourself in the mode of asking for information and for spam. You heard me, you want to ask for spam. To do this go and register a gmail account. Now make up business cards with a catchy off the wall - tech geeky saying on it, or design a catchy one at the Gaping void store on http://gapingvoid.streetcards.com/ and put your "Vendor go ahead and spam me" email address on that. You can also do them at www.vistaprint.com or even grab a color printer and a Avery business card packet and print your own.
When you walk around the vendor booths in Vegas hand those catchy cards out.
My "blogger" cards look like this:
Why am I saying to do this? Because this recognizes the fact that the conference fees are partially/mostly offset by the vendor booths, and so in order to keep conferences a good price, you will embrace the vendors, but at the same time it's on YOUR terms. Vendors have a lot of good information. Sometimes you don't want to hand them your normal business card and get the phone calls and the cold calls. That's understandable. But at the same time understand that we are in a world of business and YOU are a vendor to your own clients.
You want your customers to listen to you, right?
You want vendors at a conference to talk to you as well... just on your terms. That means you ASK them to email you via that special email address and then you can decide on your turns whether to embrace them and engage them at the next step.
So when you go to a conference, just put yourself in vendor FULL ON mode and make it on your terms.
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