Sun, Sep 25 2005 21:48
The 'other store'
We walked into the “other' store in San Francisco. The Apple store. And while one could argue that the tack that Microsoft has taken with it's 'open' platform that allows anyone to upgrade and build on the Windows platform, man could Microsoft take a page or two or three or four out of Apple's marketing playbook.
Young, hip. With a presentation section that had a young woman talking about 'using' the Mac to the “Genius bar” that allowed you to book expertise to help you migrate data from one Mac to another Mac or... uh... migrate from a PC to a Mac.
And with displays that are pleasing, uncluttered....not like the glaring, noisy, jarring Best Buy with the absolute information overload of varieties of Personal computers and laptops.
Designs of systems that just are clean and stylish. Don't tell Steve Foster this, but even challenges his Acer Ferrari laptop up for a coolness award.
Training ...education...not just shoving stuff and warranties at you with blaring rock music in the background.
Mac, I have to give you guys hands down credit.... in the marketing and buzz department you kick.... you majorly kick.
Filed under: Rants