I just saw this
article in the
Age today.
Big four accounting firm Deloitte has put corporate blogging on the back-burner following robust internal discussions about the company's online strategies.
A proposal to start corporate blogging on leadership issues was put forward by the firm's director of digital marketing and communications, Ryf Quail. But senior partners were concerned about legally protecting the firm, which is bound by a partnership structure.
Bummer for DC.
Interestingly there is an article titled BLOGS: How organisations can use Blogs to communicate and innovate. up on the Eclipse Group website (The Eclipse Group is a wholly owned subsidiary of Deloitte) talking about their use of blogs.
At Eclipse, we are trialling an intranet Blogging system within the Creative team to help organise our knowledge, centralise topic conversation and encourage cross-pollination between specialised groups. It's a simple Blog called EclipseCreative.
Posted
Wed, Aug 17 2005 19:04
by
anguslogan